Management interviews to understand the business
Internal influencer emails
BNP Paribas Securities Services mission consists of protecting clients’ assets and managing their operational transactions throughout the whole investment cycle.
It is a very international and multicultural company, employing 9,500 employees
of 91different nationalities of which 73% of them are based outside of France.
A brand study resulted in a renewed focus on demonstrating why BNP Paribas is 'the bank for a changing world', which needed a brand story to help employees recognise how vital they are personally to the success of BNP Paribas and its clients, applying that philosophy to client conversations, presentations and documentation.
CONCEPT CREATION
VISUAL IDENTITY & DESIGN
INTERNAL LITERATURE
MICROSITE
EMAIL MARKETING
LARGE FORMAT COLLATERAL