
The mutual, British Friendly, has a long history as a specialist provider of income protection, famous amongst advisers for its personal approach and always acting in the best interests of its end customers.
At the heart of the new brand is the truth that 'it feels good to be covered' and the positive emotion customers experience.
British Friendly
BRAND CREATION
VISUAL IDENTITY & DESIGN
WEBSITE DESIGN
PHOTOSHOOT
GUIDELINES & TOOLKITS
PRODUCT LITERATURE












