The mutual, British Friendly, has a long history as a specialist provider of income protection, famous amongst advisers for its personal approach and always acting in the best interests of its end customers.

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At the heart of the new brand is the truth that 'it feels good to be covered' and the positive emotion customers experience.

British Friendly

BRAND CREATION

VISUAL IDENTITY & DESIGN

PHOTOSHOOT   

GUIDELINES & TOOLKITS

PRODUCT LITERATURE

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