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The mutual, British Friendly, has a long history as a specialist provider of income protection, famous amongst advisers for its personal approach and always acting in the best interests of its end customers.

At the heart of the new brand is the truth that 'it feels good to be covered' and the positive emotion customers experience.

 

British Friendly

BRAND CREATION

VISUAL IDENTITY & DESIGN

PHOTOSHOOT   

GUIDELINES & TOOLKITS

PRODUCT LITERATURE