In-store awareness campaign pitch to illustrate why Harris + Hoole change
their coffee so often.
Solution to this brief was to create a 'speciality passport' for every blend
showcasing its uniqueness and character. Each had an individual illustration
to reflect the region, then applied to collateral to read in branch, or take home
if they wish.
Harris + Hoole
VISUAL IDENTITY & DESIGN
LARGE FORMAT COLLATERAL
Mark Pro is our primary font used in Light and Bold
Fox in the snow for handwritten elements
Each coffee growing country has its own period of harvest. Like apples,
coffee also has a season. Luckily, the different origins are scattered around
the equator, causing all of them to have a slightly different harvest season.
So we change our coffee not just because we like change, but because we select coffees so unique that we run out of them every couple of months.
To quote Jochem, the H+H Head of Coffee: