Letting go of the idea of 'vehicle ownership' and demystifying the different finance methods available.
Challenging the whole idea of vehicle ownership, and to show leasing as a modern,
smart thing to do. With that The leasing Revolution was born. The campaign
elevates leasing from the way it is usually sold to small businesses, developing a
confident brand presence and tone of voice.
VISUAL IDENTITY & DESIGN
GUIDELINES & TOOLKITS