Although PPS was well established in protection in South Africa, it was
unheard of in Australia where it wanted to launch. And it had a unique offering. It was only available to professionals – doctors, lawyers, architects and the like – and was only to be sold through selected intermediaries with high net-worth professionals on their books. In short, it was a highly premium brand – a club not everyone would be invited to join.
VISUAL IDENTITY & PRINT
GUIDELINES & TOOLKITS