The stapler on steroids. This little beast will always nail or should I say 'staple' a task, first time, every time. So what better way to bring the proposition to life than using dud staples from more inferior machines.

 

The headlines were written to pose the question, 'why buy anything else? Of course we had to manufacture our spent staple alphabet but it was worth it.

 

Campaign Fresh Awards: Gold – Typography for Advertising.