Global rebranding campaign following the merger of two of the world’s leading
‘family offices’, Stonehage and Fleming Family & Partners. Stakeholders from both businesses determined the core propositions for the new company, which in turn
were used to drive the new brand positioning, identity and visual language.
The new brand was then rolled out across external and internal communications
channels, including responsive website, brochures and print collateral.
VISUAL IDENTITY & PRINT
GUIDELINES & TOOLKITS
LARGE FORMAT COLLATERAL
A hugely successful financial services brand in South Africa, PPS wanted to create a whole new protection brand – PPS Mutual in Australia. Incorporated elements of its SA heritage but was tailor-made for its new, and exclusively professional Australian audience.
New logo and market positioning developed, a full corporate ID (colour
palette, typography, design and guidelines) and a brand Tone of Voice. These underpinned the creation of a new website and printed materials featuring specially-commissioned illustrations.